Getting Your Doula Message Out There with Lisa Villani

• Transcript

  Welcome to Dula Tips and Tits, the podcast where we cut through the noise and get real about what it takes to build a sustainable doula business. I'm Kaylee Harrod. I've been a doula informally for 14 years and full time for seven.

  Around here, we don't sugarcoat stuff. We talk autonomy, owning your worth, creating a business that works for you. No fluff, no burnout, just the honest truth on how to be your own best boss. Let's get into today's episode.

  Hello and welcome back to Dula Tips and Tits. Today, we have a guest again. Lisa Villani is with us from Empowered Birth. No, Empowered Birth Coaching. Is that right? Why did I not ask you this? Or you can call me Loud Mouth Dula, whatever.

  Yes, yes, yes. Okay, so she has a podcast that is Loud Mouth Dula, which is awesome. I'm very excited about that. And she is a pregnancy coach and also a visibility coach for doulas and sales coach for doulas and birth workers.

  So Lisa, welcome to the podcast. Thank you so much for being here. And I would love for you to share a little bit about yourself and your journey to where you are now. Oh, I'm so excited to be here, Kaylee.

  I've been listening and binging your podcast for quite some time. And I will say that it inspired me to get into podcasting a little bit. So I love that. That's a full circle moment. So my name is Lisa Villani.

  I'm from the Buffalo, New York area. I prefer to be in warm weather, but this is where our families are. And I'm a huge Buffalo Bills fan. And you know, why am I here today? So I am a pregnancy coach and I work 100% online at this stage.

  It wasn't always like that. And. I started to kind of find myself having conversations with doulas in my DMs and outside of business hours and realizing that so many of us are struggling with a lot of the same things.

  And I enjoyed coaching colleagues and friends so much that now I've really shifted my focus on helping doulas become more visible online and build sustainable businesses. Because if I'm being perfectly honest, I looked at myself in the mirror and I said, how can I impact more mamas?

  And the answer for me was by impacting more doulas. And I know that's different for everybody, but that's really my why. I truly believe that doulas are making the birth space and the postpartum space safer for families, right?

  And if we're going to keep doing that, we need more doulas and we need more doulas who don't burn out in the first 18 months, right? And so we need more doulas to be doing this work in a way that they're thriving and having sustainability.

  And I think one of the things I always pair together is success and sustainability, where I'm like, sustainability sounds so much less sexy than making lots of money, but you can't make lots of money at your own expense and expect to keep going, right?

  And so I want you to make lots of money and also have really good boundaries, you know, have good things in play so that you're not wearing yourself out and burning yourself out super quick, which is, you know, our industry standard at the moment.

  I think that's why I was so drawn to your podcast because that resonates so deeply with me. And it's a real problem if doulas are burning out. I always talk about this on social media, but the average doula doesn't make it past two years.

  And that's a scary statistic. Yeah. And I mean, I think about if a doula is not making it past two years, what is happening to them in that two years too, right? Like how much damage is done for how many years later?

  And this is where I'm like, we're taking a broken system and kind of dumping it on top of one single person. Like that person can hold up that weight, right? Which is a whole another conversation we could have, but, but I mean, part of that is also looking at like how we teach people to show up and how we teach people to honor themselves and have boundaries and have business knowledge and all of that.

  So that the burnout is not happening because you don't know what you're doing, right? Like that, I think is a huge piece that I see all the time. So I agree with that direction and clarity. They're more valuable than we realize in the beginning.

  Yeah. Yeah. So one of the things that I want to talk to them about with you for the listeners, because I think they would really benefit from this, but also because this is something I suck at is Instagram strategy.

  I was super intrigued when you said a 10 minute a day Instagram strategy, because I, this is something that like, I've been very vocal about the fact that I struggle with consistency on Instagram and like showing up and knowing why to show up and how to show up and all of that.

  And so I've had like challenges for folks because I'm like, let's do it together. Right. But I think what often happens is doulas are like, I don't know what to do. And so I'm not doing anything. And so of course I don't see any return from that, which makes me still not want to do anything.

  And there's this vicious cycle, right? Where we don't know how to get started. We don't know how to have strategy. And so then it all feels worthless. So anyway, I want to dig into that because I would benefit from that.

  But so with our listeners, absolutely. So I talk about this. till I'm blue in the face. But the truth of the matter is I want to just validate for you, for me, for all of us. You're not alone. This is a scary place to be, but it's it's got two sides.

  So we are in this digital doula era. And for me, so much of it is mindset. And what I mean by that is I look at Instagram like my stage. I have a dance background. It is ingrained in every single thing that I do.

  And so it's easy for me to sit here and say, let's get on that stage. Let's do our rehearsal. Let's do our performance. Let's get our message out there. And I understand that that is not everybody's experience.

  However, if the mindset is that we are in this work for the long haul, we are building a legacy and we are building what I call a bold birth brand. We start to change the narrative and it starts to feel like dividends are getting paid on the back end of this investment, opposed to I'm putting all this energy, all my capacity, all this time, which is money at the end of the day.

  Time is money, right? And I am not seeing a return. So why would I continue? Yeah. So I help doulas specifically recognize the value of that investment. And how can we be more strategic just like you would with your retirement, just like you would with the market so that you're getting a return on investment.

  But just like I invest my own money, I'm really big on like conservative dividend yielding stocks. And I'm not going to get like real heavy, but that's like the the nerd of me. And so I'm not looking for a quick fix.

  It's a mindset shift for sure. I like to start with mindset because I think. as understand mindset. Yeah, a hundred percent. Well, and I think there's such a big disconnect between like doulas who are doing in-person services and doulas who want to start doing any kind of digital stuff.

  Right. And I remember, I mean, this part of my coaching is birthed out of my own experience, right? Where I'm like, Oh, we could do online courses. And then someone saying there's something called an evergreen funnel.

  And I'm like, what is that? Right. Like there's all these layers that I was learning, but I'm also like, Oh, I can't sell an online course. I don't have an audience. Like, I don't have an online audience.

  I have clients in DC who love me and I have people everywhere else who love me. Like, you know, in other places where my family is, but I don't have like a presence. where I can speak to a wider audience.

  And so when I think about this, one of the things I teach around client acquisition is like having multiple streams, right? If you want at some point to have a passive income piece of your business, if you wanna have an online course piece of your business, investing in the online presence has to happen now.

  Like it's not something that you can just decide to start once you have a course that you're trying to sell. You have to start investing in that in part because that's that muscle getting built up of doing it, you know?

  So anyway, I would love to hear your thoughts on the audience building piece. You really nailed it. I think that I come from the corporate world and I haven't really mentioned that yet here. So I want everyone to know I come from the corporate space and I made a decision to leave my hefty paycheck and go start a heart-led business.

  And that was a scary leap, but it was one of the leaps that really helped me recognize what it means to take imperfect action. So building an audience is something that you just brought up and I like to bring it back to what I call a sales pipeline.

  What we need to first do is create awareness. So speaking to building an audience, let's try to break it down into steps so that it doesn't become this like conceptual heady thing that we just can't wrap our mind around.

  Yeah. So if you're looking at a pipeline, we never want it to run dry and we will absolutely have a drought if we get stuck in the middle of the pipeline, nurturing and converting and doing the actual work and producing the results for our clients if we're not constantly feeding that pipeline and the way to do that is through awareness.

  I love how you brought up. that starting building an audience needs to be happening like right now, like yesterday, because you are going to reinvent yourself and go through all these different iterations of your business and who you are in this world.

  And that really became prominent for me when I had my baby. All of a sudden my whole life changed and I became a new woman, someone I'm really proud of. When I was in the thick of it, I was like, whoa, what is happening?

  And I know that resonates with everybody here, but the business is also the very same concept. And so the reason I want you to start building your audience yesterday is because then you will start to find your voice, you will start to amplify that voice and you will start to really recognize what your message is but you're not gonna nail it on day one.

  Yeah, yeah. Yeah. Well, and I mean, I think that speaks so much to like, don't wait until you know exactly what to say to start saying things, right? Like I know so many folks that are like, I don't know, I don't know how to do it.

  I don't know how to do it correctly. And I mean, I was this person like, do I look nice enough today? Do I like have the most polished message? And the more I'm like, this is me today, you know? Like, A, that's what my people are looking for.

  They don't want me to be polished because I normally am not, you know? And B, that is exactly how I figure out what I want to talk about is by showing up in the kind of messy middle part of that, you know?

  So getting back to how do we build an audience, Lisa, I want you to think about it more so is how do we really build trust? That resonates so much better with doulas and that truly is what it is. I've always kind of talked about how I believe that sales is a profession.

  This is not something that we can kind of just fly by the seat of our pants. And if we are going to pour our entire selves and all of our heart into developing something that makes the world a better place and fights the good fight in the medical monster and really changes the narrative, then we need to also get comfortable with converting and getting our service out there.

  And the only way to do that is through sales. So when I talk about a pipeline, we can't just skip over this awareness stage because what you're doing is you're making the backend sale a lot harder on yourself.

  So consistency is key when we're building an audience and we're creating awareness. And to your point, consistency does not have to mean every single day. I really believe that doulas need to decide for themselves, what is your capacity?

  And I would much rather you post less, but say more. Refine that message. Find. And a way to connect with your ideal follower. Because this is where your followers are going to first discover you. So if we're talking about Instagram, which is definitely where my comfort zone is, that's my platform of choice, and you can take the conversation and spin it to work for your platform of choice.

  But specifically on Instagram, if a follower doesn't know you exist, they can't work with you. So we need to show up consistently to get noticed. And what I love about Instagram is it is a free tool to help you build credibility and generate leads.

  And this is really how you introduce your duel of business to the world. So I always say you can start simply by looking at your profile, your Instagram bio. Is your bio super, super clear about who you are, what you offer, why someone should be choose you over the dual and next store.

  And is this where you are grabbing someone's attention? If a mother lands on your profile and doesn't take the time to look at any of the grid posts, and the only thing is they're reading your bio, what is that saying about you?

  So first and foremost, let's go back to our bio and let's be strategic about the vibe that we're putting out into the world. Yeah. Yeah. Well, and I think one thing that I, um, one of my, my very first coaching group that I had, I was chatting with them about like, this is an important muscle to build, even if you're right now, like not getting clients from it, et cetera.

  And I was telling them like, like, this should be a little snapshot of who you are, right? Like, like when someone goes to your Instagram, they should be like, Oh, you're this and clearly this, and you show up like this, and this is how you talk.

  And this is the way, you know, and, um, the next week, one of the doulas was like, okay, I'm going to do try to do a real, like, you know, she was stuck in the, like, I'm trying to do it perfect, you know, and she came back and she was like, Kaylee, someone hired me this week and said, we found you online.

  And then we went to look at your Instagram and felt really good about who you were and then came back to hire you. And she was like, so no, they didn't find me because of my Instagram, but my Instagram helped them feel comfortable with me.

  And I was like, perfect. I was like, I paid that person to find you. I was like, this could not be more exactly what I needed you to know, because I think if you're just doing it, thinking I'm going to start this and I'm going to dig in and then people are going to start hiring me because they see me on Instagram.

  That is not going to be a good track to be on because you're going to really quickly be like, nevermind. Not a single person has come from Instagram yet, you know, but if you think of it more as like, if someone does find me and then they see I have Instagram, then they can learn about who I am and what I do and how I do it.

  And it can grow. they're trusting me so that then the credibility is building even if that build is slow sometimes you know slow and steady there's nothing wrong with that I always I always say that I would much rather you have a following of loyal women because your conversion is going to be so much higher I'm a visibility coach I'm at like 2,000 followers but if I'm having eight to nine DM conversations a week yeah I'm telling you right now those are leading to sales so I'm one of those coaches that's like I don't need 20,000 followers yeah we have a sustainable business so I want to kind of bust that myth right here right now because I think part of the hurdle that we see is oh I'm you know Instagram's not gonna do it for me because I don't have 10,000 followers plus if you great,

  but most of us don't. And that's okay. And this is organic marketing. So since we're paying for leads at the stage, we can't expect it to be a viral situation every single time. Yeah. Yeah. One of the things that I remember a quote once from Dula Darcy, and she was like, I don't want to go viral because I don't have enough capacity to handle that many clients.

  And I was like, that is a great mindset for someone who's doing service-based business. Like, what would you benefit from going, unless you have an amazing virtual service, which is great. But if you're providing in-person care, you don't need to be viral.

  You don't need the whole world to know about you. You need a certain group of people that's actually a relatively small group of people to have a successful business locally, you know, to know about you and then to build that trust factor so that those folks are also then referring their friends and family, you know.

  Sure. And even if you have an online course, which so many of us do, I'm really big on pre-qualifying your leads. So just because you have 20,000 followers, doesn't mean that those are your ideal clients.

  Yeah. And speaking to an ideal client is such a skill that will help you jump to that next level. So I know that we kind of got into this, which is strategy. Yeah. One thing that I speak to all the time is showing up as your authentic self.

  What does that mean? The way I see it is that our audience really picks up on the way you project yourself into the world and their perception of you is heavily influenced by the way you see yourself.

  So I kind of take a out of the box approach and I always have this tagline of you need to be vulnerable and in order to be visible. So if someone's saying, Lisa, what can I do right now to increase my awareness and find my voice online.

  I say, uncover your differentiator, leverage your unique gifts, because that is going to be how you separate yourself out from every other doula on the internet. Yeah. I interrupt this episode to bring you a message from our sponsors, The Educated Birth.

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  Trust me, you will notice a difference in your client interactions. Now back to our episode. Yeah, yeah. Well, and I think when we think about that, like sometimes we get into like the feeling of like, oh, I don't wanna be like, I'm definitely better than her, right?

  Like it doesn't need to be that. Like there are plenty of pregnant folks to go around, right? And it is like, I show up very differently than other doulas, right? And it doesn't mean those doulas show up bad or don't do it well, right?

  But the way that I serve my clients and educate them and all of that is unique to me. And you have to really believe that to actually be able to share it with people, you know? I mean, it's similar to like, one of the things I talk about to no end is pricing and strategy around that money mindset, et cetera.

  If you have a price that you can't speak out loud because it like makes you uncomfortable, you're not going to sell that package to anybody because you don't even feel good about it. You don't even feel comfortable selling it.

  So that piece can hold you back in that space, right? So if you're hearing Lisa say this and you're thinking, but I'm not like I'm a doula, just like she's a doula, there's nothing that differentiates me.

  That's where you need to start is there is something that differentiates you and it doesn't mean you're better or you're pitting yourself against her or this other person. It means you are really honing in on what makes this your space and how do you show up in a way that your clients can be like, oh, I think you're my person, right?

  Like what is that thing? That's what's really gonna set you apart. Yeah, you nailed it. I'll give you an example, just so that if people are wondering where we're going with this. My background. is a long array of different experiences, one of which is I was a certified personal trainer and I called myself a gym rat.

  I lived in the gyms. And that voice is something I use every single day. I'm very like no BS direct. I hold you accountable. I cheer you on like crazy and celebrate all of your wins. And I help you create habits and things that, you know, habits where you're gonna honor the promises to yourself.

  And that's my style of coaching. And that is not for everybody. It's not. And if I'm being perfectly honest, when I'm on a sales call, for example, I almost have a narrative in my head that's almost trying to, what's the right word, like disqualify my lead.

  So in other words, when I'm on a sales call, I'm trying to disqualify this lead in my head. And I'm asking questions to make certain that that is the ideal person to work with me. And by doing that, it builds trust because the person on the other end, this mother, is realizing that I'm only going to work with her if it's a good fit.

  And if it is a good fit, then that's like a no-brainer. And if I'm working with a doula, same thing. We are all looking for a very specific thing. And I bring that up because you nailed it when you said that it's not a competition.

  It's more about finding your ideal person, which is why I started the conversation with awareness. Yeah. And I mean, I think as doulas too, like the more we do this work, I mean, any business owner, right?

  You spoke to this when you were talking about we have different iterations, but the more we do this work, the more we hone in on who we are as a doula, as a business owner, right? And like, how do I want to show up in this space?

  So it's also something that you have the beautiful freedom to change, right? Like you can decide like, you know what, the way that I was doing this, I'm going to do it differently. And like, that's not really the same people that I want to keep working with now, or this is going to be my specialty, you know?

  And that's part of the awesomeness of owning your own business is having that flexibility and being able to do that. But also like that takes time, right? Like you don't just figure that out ahead of, again, like before you start anything, right?

  It's in the process of doing it that you hone in on like, oh, these are actually my ideal people. And then, I mean, I'm with you, Lisa, like a hundred percent. I'm like, I'm interviewing you just as much as you're interviewing me and I might not let you hire me.

  Like, cause I might be like, no, no. Yeah. And that's, there's a respect there. on both sides. Yeah and it doesn't mean you can't find a doula that's a great fit for you or a coach that's a great fit for you.

  What it means is I am not a great fit for you and you are also not a great fit for me and that is okay you know but there's also some like there's beautiful freedom in that I think right there's freedom to serve the people that actually are my people if I live and am like kind of true in that space you know.

  100% yeah our online personality often needs refinement so what I've what I have learned over the last couple of years working with doulas and for myself is that as birth workers like we understand the struggle that so many of us go through as we move through different phases of our life made into mother or for me corporate to birth work like these are jarring.

  experiences a lot of time and it's a wild ride and sometimes we resist the transition. I know that I did and if again you're sitting here going I don't know how to differentiate myself. I don't have anything unique to offer then lean into your hardship because I think that hardship truly brands us and I had what I refer to as like a crash and burn postpartum experience before I was in the birth world.

  I'm talking isolation, severe postpartum anxiety, rage, resentment the whole thing. It was a really dark time and thank god I was like privileged enough to seek and afford the support that I eventually needed and I won't go down that whole rabbit hole but we have hardship and there's real power there and it wasn't easy for me to tap into that at first but now I know that none of that experience was in vain.

  It's shaped who I am and it's there are things that are important to me now that weren't before and helped me build resilience. So I really try to hype women up and and hold doula's hands as they step into that power show up at that as as themselves which often means divulging their story.

  And kind of honing in on the pieces of you that you feel comfortable sharing right like there's different layers of that too for all of us like we're a family my husband's a journalist and so like privacy and whatnot is a big deal to him we don't do kid pictures online we never have you know and so I'm not a doula that shares like a picture of my family and my kiddos my two sons are taller than me right like nobody really knows those things about me because I'm not sharing that online but I do share like I'm always drinking a hot tea or a hot coffee right like I love doing I love doing embroidery.

  My daughter and I like joke around about stuff and like watch the baking show and watch call the midwives. And she could be a little mini doula. Like two people know that stuff about me, but I'm not going to put pictures of my kids out there.

  Even if that's something that other people feel really comfortable doing and sharing in their space, their online space, right? So part of that is also honing in on like, what, what do I feel comfortable with?

  What do I feel like I can safely share about myself? And what are the things that I can do to continue to grow kind of the identity that I am making online. And one podcast that I love and follow is called top copy to me.

  Which I love in part because the name is so great, but she talks a lot about SEO and about like strategy and, um, and copywriting, obviously. And she was interviewing someone recently and they were saying, like, if I talk about, like, I have a pug.

  And I really love, gosh, I don't remember. some show that they really love that I clearly don't know very well. And something else that they're like, they're like, if someone then comes in as like, Oh, I also have a pug and I'm like in the pug community, you know, they're not hiring her because she has a pug, but knowing that she has a pug kind of bridge that a little bit for them.

  Someone else might be like, I don't like dogs. That doesn't mean they're not going to hire her. But that piece of who she is doesn't really matter to them. Right? Because they're like, I don't resonate with that.

  But I do resonate with how you're showing up it when you talk about sales or with how you're showing up when you talk about, you know, copy. And so that part part of that is also being like, this is me.

  Like if you don't want this, I also don't want you in my world, like, and that's okay, because I am okay with who I am. So there's a piece there that is like almost just, I mean, I could tell my clients be wildly selfish, like be who you are.

  And this is the time to like, step into that, and just own it. Like if you're kind of weird, birth is the time to do that weirdness. Like if you're kind of weird, be weird in your business. I love it.

  Yeah, that segues perfectly into like, if we go back to the sales pipeline, you really introduce this concept, which is, in my opinion, the next step engagement. And that's a two way connection. You know, if once your audience is aware of who you are, right, we've, we've worked on this awareness and visibility piece, then the goal is to get them to interact with you and your content, just like any relationship.

  Because now what we're doing is we are allowing that follower, that mother, that woman to be seen, heard, and validated. And, you know, we're trying to encourage people to move from passive scrolling to active engagement and start up a conversation.

  And then you can really make it clear that you're approachable, you're interested in connecting with with them on a personal level. Yeah, yeah. Yeah, and I think, I mean, that makes you, if you're doing something like Dula work, or like, you know, you and I are doing a bit of business coaching as well.

  I mean, not a bit, it's not a side thing, but we, as coaches, that is very similar to Dula work in that we need to be trusted in this space. And we're kind of welcomed into this like baby of a business and given the space to be like, what do you think I should do?

  How do I do it well? And that vulnerability is like a huge, huge, huge honor to have, right? And so as a coach, I think like we have to sort of give space in our own vulnerability to be able to say like, hey, I'll be vulnerable.

  So you can also feel comfortable being vulnerable. Like you're weird and I'm weird too. And that's great, right? Like our weirdness matches and that's how I feel comfortable for you. And so that also builds that space that even allows people to let you into that realm of their life in the first place.

  So true. I remember even at somewhere down the pipeline, you said to me, or it was in something that you are very big on inclusivity. And I remember thinking, yep, that's part of the reason why I want to be on her podcast.

  And it wasn't because we were going to talk about that necessarily, but it was just because it puts us on a level where I feel like she understands me to an extent. Yeah, right. Yeah. And there was that connection piece.

  And a lot of times that's on a subconscious level. And I talk a lot about sales psychology, which is why it's so wrapped all together in one sphere. Yeah, yeah. Yeah. And I mean, I think that's also, as we go throughout our business, part of what we're figuring out is what are those things.

  And sometimes we learn that we need to say that because we have experiences where we're like, oh, I'm bringing in the wrong people. So what I should do is be really vocal about the fact that this is a big deal to me so that if this does not resonate with you, I'm not in fact bringing you in because I don't want to really waste either of our time.

  If this thing, which is part of why that's my language, right? Like this, this platform is about inclusivity. And so if that is not your thing, if that doesn't resonate with you, this is not a good fit.

  And it doesn't mean you're doing bad things. It just means that this is not a good fit and that's okay. But that came from experiences, right? Like it wasn't something I always talked about, even though it's something that's always mattered to me, you know, but getting like super clear about it is part of that process of being like, oh, I think I could have weeded you out by saying this, you know,

  but also like then you would know I don't fit you, which is a good thing, you know, so yeah, there's a mutual respect. there. You know, people are looking for some tactical tips. This is a great opportunity to ask questions, you know, create captions that ask your followers about their own opinions and their own experiences.

  Put a poll in your stories, you know, create a Q&A session, encourage the comments because that is how you are going to actually have authentic connections and the more vulnerable open-ended content that you can weave in.

  I'm not saying every single post has to be vulnerable per se, but the more you can weave in to your overall strategy, that is when people feel heard and understood and then they want to engage more. Yeah, yeah.

  We live right by a base and there's planes taking off. So in the background, that's all good. If it's not like a crying baby, it's like outside. It's just a thing. It's fine. The fact that we live in the capital.

  Yeah. Yeah, I as we wrap up, one of the things that I like to have you share is what is something that you wish all newer people in this space new like newer doulas, newer birth workers, like what's something that you're like, gosh, if we could all start with this information, we would not be starting from such a rough place.

  Sure. The thing that comes to mind, right out of the gate is, I believe that doulas, we get into this work to change lives to make a difference. And so it's very external facing, what can I do for these mothers?

  What can I create for these mothers? How can I support them? And what we skip over often is the internal work. And coaching with me is often an eye opener, because I go deep into who are you, we are going to do a shit ton of self reflection, self discovery, I want to know your deep dark secrets, whatever you're comfortable sharing.

  What are those vulnerable pieces? How do you turn your traumas into triumphs, we're gonna, we're gonna work really diligently to map all that out. And then we are going to take that and turn it into your differentiator and your superpower.

  And when you start creating and serving from that place, everything's more aligned, everything is more connected. And we have more direction and clarity right out of the gate. So I would invite anyone in birth work, whether you are starting from the beginning, or you're deep into it, take a step back, do the internal work, reach out if you feel like You want some guidance on where do I go from here?

  Like, how do I really dive into who I am right now in this phase of my life? Because chances are you're very different now than you were even two years ago, which is to be celebrated. Yeah. Do that deep internal work.

  Everything from that piece will build on itself and that will become your foundation. Yeah. Yeah. And don't be afraid to do that work, right? To go back to that work. Like, this is not a one time thing because, like you said, like, we are different people and that's actually normal and good and wonderful.

  And part of having your own business is that you get to let it flow as you change, which is awesome. So, yeah, building that confidence is huge. And I would be a liar if I said that I haven't had my own imposter syndrome.

  And that's where it is brought up. every conversation I have with doulas. So if you're feeling that, again, I'm here to validate, you are not alone. The way to combat that in my mind is to build confidence.

  And the way to build confidence is to lean into who you are and close the gap between your online persona and how you show up into the world. Because the smaller we can make that gap, the more authentic our content will become.

  And you'd be amazed at how you start to see more attraction and connection. Once we really show that authenticity. Yeah. Yeah. No, I love that. Um, if you want to connect with Lisa, all of her information is in the show notes.

  Um, she has some amazing offers and then also her podcast loudmouth doula, please do go check that out. Cause I am super excited about it. Um, Lisa, thank you for taking the time to hang out with us today.

  We so appreciate you. It was my pleasure and my honor to be here. Kaylee, I really look up to you. You inspire me and I had a great time. It was fun. Oh, thanks. All right, listeners, we will see you in the next episode.

  Thanks for joining us for this episode of the doula tips and tits podcast. If you learned something today or had an aha moment, we'd love for you to share that on Instagram and tag us at hurrah doula so we can celebrate alongside you.

  If you've found this podcast helpful, we would so appreciate you taking a second to leave a rating and a review on your favorite podcast app that helps other doulas find us as we do this work together.

  This podcast is intended as educational and entertainment. It is not medical advice or business advice. Please consult your own medical or legal team for your own needs around your health and your business.

  We'll see you again soon.

Apply for a scholarship spot for the Doula Growth Accelerator program using the link below:

https://www.harroddoulaservices.com/accelerator-scholarship-application

Today’s Episode is sponsored by The Educated Birth. You can get 10% off The Educated Birth Binder right now with my code TIPSANDTITS at theeducatedbirth.store.

I always pair success and sustainability; sustainability sounds so much less sexy than making lots of money, but you can't make lots of money at your own expense and expect to keep going. Today we talk to Lisa Villani host of the Loud Mouth Doula Podcast. She helps doulas amplify their message and get more clients.

Quote from Lisa:

“I'm from the Buffalo, New York area. I prefer to be in warm weather, but this is where our families are. And I'm a huge Buffalo Bills fan. And you know, why am I here today? So I am a pregnancy coach and I work 100% online at this stage. It wasn't always like that. And. I started to kind of find myself having conversations with doulas in my DMs and outside of business hours and realizing that so many of us are struggling with a lot of the same things. And I enjoyed coaching colleagues and friends so much that now I've really shifted my focus on helping doulas become more visible online and build sustainable businesses. Because if I'm being perfectly honest, I looked at myself in the mirror and I said, how can I impact more mamas? And the answer for me was by impacting more doulas. And I know that's different for everybody, but that's really my “why”. I truly believe that doulas are making the birth space and the postpartum space safer for families….”

Meet Lisa Villani:

Lisa Villani is an ICF-certified Women Empowerment coach. She helps doulas amplify their voice and hone in on their gifts to form deeper connections with their ideal clients through content creation and simple strategies 

CONNECT with Lisa on TikTok or  Instagram

Follow me on IG @ empoweredbirthcoaching or set up a complimentary discovery call to magnify your messaging www.empoweredbirthcoaching.com/consult

CONNECT with Kaely on TikTok or  Instagram

https://www.tiktok.com/@doulacoach

https://www.instagram.com/Harroddoula/

If you like this episode, don't forget to share it to your Instagram stories and tag me @harroddoula

Doula Tips and Tits is produced by Kaely Harrod of Harrod Doula Services

It is sponsored by The Doula Biz Blueprint Self-Paced Class for Doulas Launching Successful and Sustainable Businesses! 

Music by Madirfan: Hidden Place on Pixabay