You’ve built a doula business. You’ve had clients. You’ve made money. But somehow, you’re still feeling stuck. Maybe you’re working way too much for way too little. Maybe you know you need to make a change—raising prices, hiring help, shifting your offers—but you’re not sure how to do it without risking what you’ve already built.

Our doula businesses are often shaped, for better or worse, by our own experiences in childbirth. Today’s guest shares her experience of birth, which is in many regards quite traumatic, and shares how it has shaped her experience as a doula. Trigger Warning: there is discussion of obstetric emergencies.

Growth is awesome, until it’s not. Sometimes growth comes at the cost of your sanity if you haven’t set boundaries for how much growth is too much. What number of clients can you handle? Are you paying yourself enough money? Is what you’re doing sustainable or a survival strategy?

As you grow in your doula business you have to give yourself space to change and move. That means shifting things in your business. Today’s guest, Evan, shares how she’s evolved her services over the years and what her business looks like today! 

Winging it is not an actual game plan! When you become a doula, you do it for a purpose. You do it for passion, right? You do it out of the heart of assisting people in this time of life, in this season of building a family. 

Our guest today is Melanie. She is based in Canada and is my copywriter and dear friend who has made my newsletters magic for the last what year. Copywriting is important for you to get your message out about your work, yourself and your business. Listen to Mel’s genius today and learn something.

Should I have a team or agency in your doula business? I’m so glad you asked! Today’s episode goes into some aspects to consider when making this choice! Keep listening to hear more.

Part of what doulas have that I believe is magical is the background journey to how we got here! I love hearing why people became doulas and what motivation is behind the work they do now. Today’s guest Kirstin is a chef and a doula and she shares her journey to postpartum doula care on today’s episode.

We cannot continue to be one-person-shows forever! Especially not as business owners and doulas! The reality is that we do so much of this work alone, but our lives and businesses do not run best by ourselves! Even if we’ve convinced ourselves that that is the case. Which it is not!

Automations can level up your business! I know I’ve said it before, but I’ll say it again many times I’m sure! When you’re ready for growth you have to do growth things or growth can’t happen. Growth doesn’t come from doing the same things and hoping and praying. Your doula business can grow bigger than it is now, but only if you use tools that you’re not currently using! 

I always pair success and sustainability; sustainability sounds so much less sexy than making lots of money, but you can't make lots of money at your own expense and expect to keep going. Today we talk to Lisa Villani host of the Loud Mouth Doula Podcast. She helps doulas amplify their message and get more clients.

Whether you're planning to scale into an agency model, expand your services, or pivot into a new direction, this mastermind provides expert guidance, peer collaboration, and actionable strategies. With personalized coaching, growth-focused resources, and automation insights, you’ll gain the tools to make your business smoother, more sustainable, and substantially more successful.

When is it time for a business shift? There’s not just one answer to that, but in a doula business we have some key indicators! Tune in today to see what those are and how you can evaluate if you’re ready for the next level of your doula business.

I love business strategy! I do! I’m a nerd that way. But what kind of plans do you have for 2025 in your business? Are you planning Q1? Are you planning the whole year? What percentage of revenue are you projecting in each area of your business? If these questions are too much, tune in (and hit me up on Instagram!)

How was your business in 2024? How was your life in 2024? When you are a small business owner those two things are intertwined aren’t they? This episode is a reflection and a hope for your 2025 to be filled with abundance and joy and success and rest and rejuvenation and so much more. 

As a doula, antiracism work is vital. It is vital for the life and safety of people giving birth in the United States. If you are not already learning and growing in this area please start today. I’ve talked through a few resources I recommend here in this episode, but I’d love to hear your resources as well! 

Being a doula can be hard, but it can also allow you a lot of flexibility. Today’s guest highlights how she uses that flexibility in her doula business to help her family thrive. Christine Bercerra is a NJ based doula. Tune in to listen to her story.

Strategy in a service based business is important to your success. And your sustainability. And your overall wellbeing. You know how I love to talk about all three of those things! Today’s episode is a bit of a call out. You need strategic planning in order to actually achieve goals. And if you’re not already being strategic, 2025 is your year to start!

The details of a Doula certification matter a lot, today we talk to Ruth Kraft who has been a doula for 23 years and trains doulas. She has built so much intentionality into her doula training to help break down some barriers that are otherwise there. Tune in to learn more about who she is and how she trains the next generation of doulas!