Being a passion-driven doula does not equal being broke dear doula! Open your eyes and mind to the possibility of great financial sustainability AND passion and ethics in this work. We can be about justice and equity and support from a place of passion. Both can be true at once.

Be a rule breaker!!! I am talking today about how you should be breaking all the rules. Now, what do I mean when I say that? Keep listening so that you have the correct context for what this even means. When I say that, what I mean is traditional business practices don't always apply to us as doulas. 

What does a doula business coach even do?? If you’re asking yourself this question today we are breaking it down! Thanks to a question from a prospective client this past month. 

You became a doula to support families—not to create reels. But visibility still matters. In this episode, I’m breaking down what real, sustainable marketing looks like and how to build trust *without* burning out on Instagram.

Jhenielle asked: [summarized] How do you balance the flow of information that you send to clients in a way that they're not getting too much information and overwhelm, but also not sending too little information. When some people hire you immediately after finding out they’re pregnant and others in the 3rd trimester who do you balance what to send to both of those people and automate some of that?

Summer can feel weird when the birth calendar thins out. But slower seasons are part of sustainable doula work. In this episode, I’m offering ideas for how to rest, plan, and use your slower season to your advantage—without guilt or pressure.

Feel like you’re working your ass off and still not seeing growth? You’re not alone—and it’s not your fault. In this episode, I break down the most common reasons doula businesses stall out, and what to do instead to actually move forward with clarity and momentum.

Burnout in birth work isn’t a one-time event—it’s a cycle. In this episode, I’m talking real talk about overgiving, boundary fatigue, and why rest isn’t a luxury—it’s a survival tool. Whether you’re slipping down that burnout slide or just want to prevent the crash, this one’s a must-listen.

She asks a question around working with insurance companies. Do most doulas work with insurance companies or is it too difficult to navigate the system? Is it worth it because of the low pay compared to private clients? Is it a pain knowing how to submit for payment? Lots of different insurance pieces. She says specifically Medicaid is something she's looking at, but any insurance.

Part of my rest time is the prep work! So right now, I’m typing this in June and scheduling it in June and that allows me to rest in July. Rest in business has to be super intentional so that the business keeps running smoothly in the meantime. It shouldn’t be that everything comes to a screeching halt in July, but instead that my body and brain are less needed for that parts that are still happening!

Rest sparks growth and creativity! Remember how our parents used to say you have to sleep so we can play tomorrow? Turns out they were/are right! Rest is the way our bodies and brains get new ideas and new fuel and new desire. So often our businesses get stuck because we don’t have the capacity to dream and change and grow and critically think about what we’re doing.

Doulas are insane. That’s right. You read that correctly. Why, you ask? Because we do the same thing over and over and expect different results! If we don’t stop and shift things our business will never be different. That’s just how it works my friend. Dive into this with me today.

Often when doula work is new to us we kind of suck at it at first! My first year as a full-time doula was a whole dumpster fire. It involved puking, lots of anxiety stomach stuff, tons of extra periods from the hormones, and just general burnout! 

Doula Biz Q&A Time!! Remember to submit your questions for a future Friday episode!!

Strategy doesn’t come overnight. Especially when you’re sometime at a birth or a postpartum shift! Strategy and strategic thinking takes some effort. It takes some work. It is a muscle that needs to be flexed in our businesses in order to grow! 

Knowing the next step, where it is and how to take it can be so challenging in your business! It’s 1000% easier to get that information from an outside source vs you trying to figure that sh*t out on your own. Today’s episode dives into how to decipher your next step and have some guidance along the way!

Business doulaing is my second love! I love supporting families through birth and helping to welcome babies earthside. But I really really love doulaing doula business owners into their business glory! You are full of magic my friend, and you may just need someone to show you that.

Business systems are necessary, but not necessarily expensive! Just like anything in business you need some guidance on which ones you need for what you’re looking for. I share all my favorite business systems in this episode! 

Showing up in your business is important, but it doesn’t always have to be perfect. We are humans! As doulas we need to give ourselves space to have crappy days and show up anyway. Or to take the day off because we feel like crap. And none of that means your business needs to be thrown away or even that you’re burning out. Just that you need a break.

Dreams need planning to become reality. I am for a good manifestation, believe me, but I think too often in business we dream and hope without mapping out the journey and taking strategic steps toward fulfilling those dreams and hopes!